People are using the internet to get their queries (related to any and every subject) solved. Be it to find the telephone number of a store, a recommendation as to where one can eat, to renovate one?s home or revamp one?s wardrobe. There exists an online business or an online directory to address each of these issues and more.
?Chandni?Chowk has for long been Delhi?s pride. It offers the best food and houses umpteen businesses that offer a myriad of services. Up until now these businesses were restricted to Delhi and the surrounding areas. Now, thanks to Google?s ?India Get Your Business Online? initiative, this is all set to change.
?Chandni?Chowk is now online. Over 2,500 businesses that operate out of Kapil Sibal?s constituency have gotten their websites designed under the erstwhile mentioned initiative. The ?India Get Your Business Online? initiative was launched in November, 2011 with the aim to give Small and Medium Businesses (SMBs) free websites that will help boost their businesses. As a part of this plan, Google and HostGator went to each shop in ?Chandni?Chowk and got the people to agree to their website done for free. While the designing of these websites was done for free, the hosting will be free for only one year after which the businesses will have to pay to host their sites. There exists a common ?Chandni?Chowk site that works as a directory for the websites of all businesses present in the area.
The sites are basic in design. There is the About Us page and a Contact Us page. Nothing fancy, just the bare minimum. Additionally, each site has only a Google+ connect page. No Twitter/Facebook/Flickr, etc.
Talking about the initiative, Rajan Anandan, Google India VP and Managing Director (Sales and Operations), said ?With over 137 million Internet users in the country, an increasing number of users are now looking for local information online. (Additionally), there are 47 million SMBs in the country, but only 4,00,000 have a web presence. Of this, only 1,00,000 have a decent quality web presence.?
If these statistics are anything to go by, then it clearly implies that an online presence will certainly boost the businesses of SMBs. Thus, while SMBs get business, Google gets data and traction. Google plans to get 5,00,000 businesses online by the end of 2014. While this is a mammoth task at hand, it certainly is one that will change the one SMBs get business. The otherwise internet-disliking? Kapil Sibal seems to like this initiative as he said that these websites will help increase businesses and this will in-turn benefit the locals and the business area at large. Suprise! Surprise!
With the increased use of mobile internet and its proliferation, I won?t be surprised if these businesses launch an app next. Agree?
Hilonee
Hilonee Furia is a freelance writer, a compulsive thinker, an American TV addict and a fiction fanatic.Source: http://www.watblog.com/2012/12/17/chandni-chowk-is-now-online/
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