A leader in eCommerce across Southeast Asia
It is no surprise that Internet World Stats listed Vietnam as the fastest growing Internet market (percentage wise) in Southeast Asia. The country has 30 million internet users, placing it right behind Indonesia with 50 million. In the past three years, eCommerce has absolutely exploded worldwide, and Vietnam is no exception. Just over two years ago, you?d be hard pressed to find anyone that had purchased something online. Now the story is completely different as all walks of life have hopped aboard the online buying express.
Here is a list of the top 5 reasons that Vietnamese are hooked on eCommerce:
- Group buying ? It?s true, more than 200 Groupon clones popped up around the country. The sales specialists were quick to point out the incredible deals and to educate the masses on how to purchase the vouchers. Estimated growth of 2000% during the past two years.
- Online stores to complement the brick and mortar retailers ? Merchants and retailers are finding they can offer more customers a greater selection by pointing them to virtual isles. Several fashion and digital device shops are being run from homes, similar to those that sell on eBay.
- Online payment tools are gaining in popularity ? Ironically, for high end products and services, the preferred payment is still cash on delivery (COD). Some of the larger retailers offer scanning to help their customers pay by ATM or credit cards.
- Logistics remains a major challenge for e-commerce players ? Apparently the Vietnamese postal system has some serious issues. Some companies have built their own shipping and receiving platforms in order to get products to their customers cheaper and faster. Other smaller companies use third party services or private shippers. Regardless, it?s a huge issue and one that we as Americans often take for granted.
- Major internet players are fueling eCommerce ? FPT Online, VNG and VCCorp are the top three online companies in Vietnam. FPT started sendo.vn an online shopping solution. VNG promotes 123.vn, a company that targets new mothers with baby apparel products. VCCorp has recently received an undisclosed amount of funding from Intel Capital. The company added more than 100 new employees in their e-commerce department.
The bottom line is that although the Vietnamese interest in group buying may be waning, the country is experiencing growth in eCommerce in other areas. In my opinion there will continue to be opportunity in payment and delivery platforms as well as in customer service and the quality/reliability arena.
e27
Source: http://www.dailydealmedia.com/789the-top-5-reasons-ecommerce-has-exploded-in-vietnam/
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